Losing Money to Be a Tycoon

write two or three essays for the same issue, repeatedly rubbing salt onto the wound.

From this point of view, this author was much better than those marketing accounts.

This was another article about the Cold-Faced Lady, which must be because the author had found a new content and angle.

However, the article on ‘The Breaking and Rebuilding of the Cold-Faced Lady’s Reputation Through The Street Food Contest’ had already detailed the difference between Meng Chang and Boss Pei’s management concept.
It seemed to have been written very clearly on the topic of Cold-Faced Lady.

The new article was titled ‘Magical Cloud’ and ‘Five Finger Mountain’.
What was he trying to do?

Was he filming Journey to the West?

Qi Yan clicked open the article with confusion.

…

At the beginning of the article, he briefly mentioned the previous two articles.
They were ‘Cold-Faced Lady’s so-called Internet thinking is nothing more than an act’ and ‘The Breaking and Rebuilding of the Cold-Faced Lady’s Reputation Through The Street Food Contest’.
These two articles predicted the bankruptcy of the Cold-Faced Lady led by Meng Chang and the series of changes that Boss Pei would undergo after taking over the Cold-Faced Lady.

The author even added a link between the two essays as a reminder to the readers.
It was also a hint to the readers: I’m not trying to ride on your popularity and kick you while you’re down.
I had already raised my doubts when the Cold-Faced Lady was at her peak.
This article of mine is full of good stuff.
It’s completely different from those marketing accounts that look for information online!

Then, he entered the main text.

However, before that, the author had specially used a short paragraph to hint to the readers that the article this time was different from the previous two times.

“I decided to change my writing style after much consideration due to the content.
I’ll review the entire Cold-Faced Lady’s rise and fall from Meng Chang’s point of view.
There might be some subjective views and historical references by this author, but I can guarantee that the key plot of the entire story is objective and practical.
If there are any flaws or fallacies, I welcome everyone to criticize and correct me.”

Qi Yan was even more surprised.

The previous two articles were written from a bystander’s point of view.
They were mainly objectively narrated and analyzed.
The articles themselves might be filled with laughter and curses and there were some ‘divine metaphors’ that people took delight in talking about and were generally in more traditional ways.

However, this time, the author was going to write from Meng Chang’s perspective?

Qi Yan felt that the article was not simple and continued reading.

…

“November 8th, 2011, was a Tuesday.
On this day, a young man named Meng Chang came to the building of Dream Realization Ventures in Jingzhou.
He wanted to start his career there.”

“He had a very grand plan and a very loud slogan, but almost no one can guess what he was really thinking about.”

“Meng Chang should be someone with a performance personality and his acting skills are not bad.”

“However, what he did not know was his heart must be filled with regret two months later, when he looked back at this Tuesday morning.”

“The Cold-Faced Lady went from being established to becoming popular all over the internet, and then to being doubted and destroyed.
That’s exactly what the ancient saying goes: ‘A country falls as abruptly and rapidly as it rises.’”

“Before the Cold-Faced Lady, no one would have thought that such a popular online restaurant brand would fail so quickly and completely.”

“The fate of the Cold-Faced Lady has been decided since that Tuesday morning.”

“Meng Chang chose Dream Realization Ventures as his first target for a very simple reason: he felt that the money there would be easy to obtain.”

“Meng Chang will be called a ‘perfect entrepreneur’ in the near future, however he is not qualified to stand in front of the table now.
His resume is not bad, but he has nothing else.
His resume and eloquence alone are not enough to support him in fulfilling his dreams and goals.
Other investors will give him money, but this money will definitely be accompanied by an unlimited liability agreement or buyback agreement.
That is something Meng Chang cannot accept.”

“In fact, Meng Chang only took ‘hot money’ in one instance from the beginning to the end.
What’s more, he is only in debt for a few million yuan.
He’s completely incomparable to entrepreneurs who are in debt for hundreds of millions.”

“However, other entrepreneurs might not have signed similar agreements because of recklessness.
It could also be because they still believe that their entrepreneurship can succeed.
Meng Chang might not have signed similar agreements because he was cautious.
It could also be because he knew from the beginning that his entrepreneurship was just a performance: He would be left with nothing after all the glory.”

“As Tengda Corporation expanded, Boss Pei, the ‘God of Investment’ who would reap profits with every investment, decided to transfer his energy to other places.
Dream Realization Ventures would follow the rules he set and invest money in those startups step by step.
This allowed Meng Chang to see an opportunity.”

“Meng Chang got the money as he wished and used ‘Boss Pei Investments’ as a topic to create hype.
He even held a special news conference to explain the beautiful future of the cold-faced lady to the investors.
From this, it can be seen that Meng Chang’s passion for marketing is deeply ingrained in his bones.
He desperately pursued popularity without considering the possible backlash in the future.”

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